Our
clients!
Here are some of the brands we’ve had the privilege to collaborate with.
together.
Digital systems for chemical and manufacturing brands built to drive discovery, understanding,
and qualified inquiries.
together.
Digital systems for chemical and manufacturing brands built to drive discovery, understanding,
and qualified inquiries.
together.
Digital systems for chemical and manufacturing brands built to drive discovery, understanding, and qualified inquiries.
Let’s create
clarity
demand
structure
momentum
things
Let's create things
Play reel
HEXNET
Play reel
HEXNET
Play reel
HEXNET
OUR
Core
systems
Built as systems, not campaigns.
SYSTEM # 01
Business Intelligence System
We establish a clear, shared understanding of the business, market, and constraints before any strategy or execution begins.
SYSTEM # 02
Positioning & Strategy System
We define how the business should be positioned to win in a crowded, technical market.
SYSTEM # 03
Brand & Messaging System
We create messaging that aligns marketing, sales, and how real buyers make decisions.
“In the chemical industry, clarity builds trust. Trust drives inquiries — everything we do is designed around that.”
“In the chemical industry, clarity builds trust.
Trust drives inquiries — everything we do is designed around that.”
“In the chemical industry, clarity builds trust. Trust drives inquiries — everything we do is designed around that.”
— David Franco, Founder & CEO
— David Franco, Founder & CEO
We’re HEXNET — a creative agency that helps manufacturing and distribution brands shape their identity, tell their story, and create work that connects across every touchpoint. We've been working with chemical brands for over 20 years.
We’re HEXNET — a creative agency that helps manufacturing and distribution brands shape their identity, tell their story, and create work that connects across every touchpoint. We've been working with chemical brands for over 20 years.
David Franco
Founder & CEO
Domenick Cilea
DIRECTOR OF Marketing Communications
Karen Vega
Director of Growth & Client Strategy
Hamza Labrinssi
Creative Director, Product & Experience
Tomas
ReedLead Developer
David Franco
Founder & CEO
Domenick Cilea
DIRECTOR OF Marketing Communications
Karen Vega
Director of Growth & Client Strategy
Hamza Labrinssi
Creative Director, Product & Experience
Tomas
ReedLead Developer
David Franco
Founder & CEO
Domenick Cilea
DIRECTOR OF Marketing Communications
Karen Vega
Director of Growth & Client Strategy
Hamza Labrinssi
Creative Director, Product & Experience
Tomas
ReedLead Developer
David Franco
Founder & CEO
Domenick Cilea
DIRECTOR OF Marketing Communications
Karen Vega
Director of Growth & Client Strategy
Hamza Labrinssi
Creative Director, Product & Experience
Tomas
ReedLead Developer
David Franco
Founder & CEO
Domenick Cilea
DIRECTOR OF Marketing Communications
Karen Vega
Director of Growth & Client Strategy
Hamza Labrinssi
Creative Director, Product & Experience
Tomas
ReedLead Developer
David Franco
Founder & CEO
Domenick Cilea
DIRECTOR OF Marketing Communications
Karen Vega
Director of Growth & Client Strategy
Hamza Labrinssi
Creative Director, Product & Experience
Tomas
ReedLead Developer
David Franco
Founder & CEO
Domenick Cilea
DIRECTOR OF Marketing Communications
Karen Vega
Director of Growth & Client Strategy
Hamza Labrinssi
Creative Director, Product & Experience
Tomas
ReedLead Developer
David Franco
Founder & CEO
Domenick Cilea
DIRECTOR OF Marketing Communications
Karen Vega
Director of Growth & Client Strategy
Hamza Labrinssi
Creative Director, Product & Experience
Tomas
ReedLead Developer
“In the chemical industry,
“In the chemical industry,
clarity builds trust.
clarity builds trust.
Trust drives inquiries —
Trust drives inquiries —
everything we do is designed around that.”
everything we do is designed around that.”
— David Franco, Founder & CEO
— David Franco, Founder & CEO
We’re HEXNET — a creative agency based in NJ. We help chemical and ingredient brands shape their identity, tell their story, and create work that connects across every touchpoint.
We’re HEXNET — a creative agency based in NJ. We help chemical and ingredient brands shape their identity, tell their story, and create work that connects across every touchpoint.
David Franco
Founder & CEO
Karen Vega
Director of Growth & Client Strategy
Tomas
ReedLead Developer
Hamza Labrinssi
Creative Director, Product & Experience
David Franco
Founder & CEO
Karen Vega
Director of Growth & Client Strategy
Tomas
ReedLead Developer
Hamza Labrinssi
Creative Director, Product & Experience
David Franco
Founder & CEO
Karen Vega
Director of Growth & Client Strategy
Tomas
ReedLead Developer
Hamza Labrinssi
Creative Director, Product & Experience
David Franco
Founder & CEO
Karen Vega
Director of Growth & Client Strategy
Tomas
ReedLead Developer
Hamza Labrinssi
Creative Director, Product & Experience
David Franco
Founder & CEO
Karen Vega
Director of Growth & Client Strategy
Tomas
ReedLead Developer
Hamza Labrinssi
Creative Director, Product & Experience
David Franco
Founder & CEO
Karen Vega
Director of Growth & Client Strategy
Tomas
ReedLead Developer
Hamza Labrinssi
Creative Director, Product & Experience
David Franco
Founder & CEO
Karen Vega
Director of Growth & Client Strategy
Tomas
ReedLead Developer
Hamza Labrinssi
Creative Director, Product & Experience
David Franco
Founder & CEO
Karen Vega
Director of Growth & Client Strategy
Tomas
ReedLead Developer
Hamza Labrinssi
Creative Director, Product & Experience
Results that matter in complex, technical markets. Built through long-term partnerships with chemical manufacturers, distributors, and specialty suppliers.
Results that matter in complex, technical markets. Built through long-term partnerships with chemical manufacturers, distributors, and specialty suppliers.
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Clients
Clients
Clients
CHEMICAL MANUFACTURERS & DISTRIBUTORS
CHEMICAL MANUFACTURERS & DISTRIBUTORS
CHEMICAL MANUFACTURERS & DISTRIBUTORS
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Platforms & Initiatives
Platforms & Initiatives
Platforms & Initiatives
WEBSITES, SYSTEMS, AND DIGITAL PROGRAMS
WEBSITES, SYSTEMS, AND DIGITAL PROGRAMS
WEBSITES, SYSTEMS, AND DIGITAL PROGRAMS
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Client Retention
Client Retention
Client Retention
MULTI-YEAR PARTNERSHIPS
MULTI-YEAR PARTNERSHIPS
MULTI-YEAR PARTNERSHIPS
Our
Services
From strategy to execution, we design and build systems that help technical brands generate demand, support sales, and scale growth.
From strategy to execution, we help brands move people, spark action, and stand out.
From strategy to execution, we help brands move people, spark action, and stand out.
Digital
Digital
We design and build high-performance digital platforms for chemical and industrial brands. From complex product catalogs and SEO-driven architectures to custom CMS and backend integrations, our work focuses on clarity, speed, and conversion. Every experience is built to support real buying workflows, technical evaluation, and long-term scalability.
We design and build high-performance digital platforms for chemical and industrial brands. From complex product catalogs and SEO-driven architectures to custom CMS and backend integrations, our work focuses on clarity, speed, and conversion. Every experience is built to support real buying workflows, technical evaluation, and long-term scalability.
Branding
Branding
We help chemical brands clarify positioning and communicate value in crowded, technical markets. From messaging frameworks and visual systems to brand guidelines and sales alignment, we create identities that are credible, differentiated, and built to support growth, not just aesthetics.
We help chemical brands clarify positioning and communicate value in crowded, technical markets. From messaging frameworks and visual systems to brand guidelines and sales alignment, we create identities that are credible, differentiated, and built to support growth, not just aesthetics.
Production
Production
We produce content designed to educate buyers, support sales teams, and reinforce brand authority. From technical video and product visuals to motion, illustration, and campaign assets, everything is created with purpose, consistency, and real-world application in mind.
We produce content designed to educate buyers, support sales teams, and reinforce brand authority. From technical video and product visuals to motion, illustration, and campaign assets, everything is created with purpose, consistency, and real-world application in mind.
Every engagement starts with systems.
We design and install the core systems that drive growth as focused, one-time engagements. This approach allows us to design precisely, execute efficiently, and scale without rework.
These systems establish clarity, positioning, brand alignment, and platform foundations before any ongoing execution begins.
System 05:
Performance, Optimization & Growth
Once the systems are in place, System 05 represents ongoing execution, where platforms are continuously optimized, demand compounds, and inbound performance improves month over month.
Every engagement starts with systems.
We design and install the core systems that drive growth as focused, one-time engagements. This approach allows us to design precisely, execute efficiently, and scale without rework.
These systems establish clarity, positioning, brand alignment, and platform foundations before any ongoing execution begins.
System 05:
Performance, Optimization & Growth
Once the systems are in place, System 05 represents ongoing execution, where platforms are continuously optimized, demand compounds, and inbound performance improves month over month.
Not sure where to start? Let’s figure it out together.
Not sure where to start? Let’s figure it out together.
Foundation
$3,500
/ month
Foundation
$3,500
/ month
5 hours / mo. of creative support
(content, visuals, campaign assets)
3 hours / mo. of website updates and platform optimization (page improvements, CRO tweaks, system refinements, maintenance)
10 SEO-Optimized product articles / mo.
(internal linkeing across products, markets, and applications)
Performance monitoring and prioritization
Foundational SEO systems designed to support qualified inbound inquiries
5 hours / mo. of creative support
(content, visuals, campaign assets)
3 hours / mo. of website updates and platform optimization (page improvements, CRO tweaks, system refinements, maintenance)
10 SEO-Optimized product articles / mo.
(internal linkeing across products, markets, and applications)
Performance monitoring and prioritization
Foundational SEO systems designed to support qualified inbound inquiries
for small teams getting their systems in place
for small teams getting their systems in place
Momentum
$6,000
/ month
Momentum
$6,000
/ month
10 hours / mo. of creative support
(content, visuals, campaigns assets)
6 hours / mo. of website updates and platform optimization (page improvements,
CRO tweaks, system refinements, maintenance)
20 SEO-Optimized product articles / mo.
(high-velocity publishing strategically targeted to markets, applications, and search intent)
Ongoing SEO and content optimization
(internal linking, prioritization, and performance-driven iteration)
Designed to increase inbound
inquiry volume and consistency
10 hours / mo. of creative support
(content, visuals, campaigns assets)
6 hours / mo. of website updates and platform optimization (page improvements,
CRO tweaks, system refinements, maintenance)
20 SEO-Optimized product articles / mo.
(high-velocity publishing strategically targeted to markets, applications, and search intent)
Ongoing SEO and content optimization
(internal linking, prioritization, and performance-driven iteration)
Designed to increase inbound
inquiry volume and consistency
For growing teams investing in visibility & lead flow
For growing teams investing in visibility & lead flow
Scale
$9,000
/ month
Scale
$9,000
/ month
Unlimited design requests (fair use)
(brand, web, campaign, and product assets)
20 hours / mo. of senior-level creative and strategic support (creative direction, campaign planning, and execution oversight)
10 hours / mo. of website optimization and platform maintenance (UX improvements, conversion optimization, system enhancements)
40 SEO-Optimized product articles / mo.
(system-driven publishing built for scale
Advanced SEO and performance optimization (prioritization based on
inquiry data, rankings, and buyer intent)
Designed to drive sustained inbound demand at scale (qualified inquiries
across multiple product lines and markets)
Unlimited design requests (fair use)
(brand, web, campaign, and product assets)
20 hours / mo. of senior-level creative and strategic support (creative direction, campaign planning, and execution oversight)
10 hours / mo. of website optimization and platform maintenance (UX improvements, conversion optimization, system enhancements)
40 SEO-Optimized product articles / mo.
(system-driven publishing built for scale
Advanced SEO and performance optimization (prioritization based on
inquiry data, rankings, and buyer intent)
Designed to drive sustained inbound demand at scale (qualified inquiries
across multiple product lines and markets)
For established brands driving sustained demand
For established brands driving sustained demand
Feb 5, 2026
Why Strategy Should Always Come Before Design
Most chemical and industrial teams are under pressure to move fast, update sites, and support sales. But when strategy isn’t defined first, even well-built websites struggle to generate the right conversations. Before execution begins, direction has to be clear.
Jan 29, 2026
Designing Websites That Do More Than Look Good in the Chemical Industry
A good-looking website is easy to admire.
A website that consistently supports sales, scales with a growing product catalog, and performs over time is much harder to build.
In the chemical industry, websites are not brand exercises alone. They are operational tools. If they are not designed with structure and intent from the start, even strong design eventually breaks down.
Practical insights on chemical marketing, product positioning, and demand generation, written for manufacturers and distributors navigating digital growth.
No fluff. No recycled tactics.
Just what’s actually working in the chemical industry.
newsletter
Join our
Practical insights on chemical marketing, product positioning, and demand generation, written for manufacturers and distributors navigating digital growth.
No fluff. No recycled tactics.
Just what’s actually working in the chemical industry.
newsletter
Join our
Practical insights on chemical marketing, product positioning, and demand generation, written for manufacturers and distributors navigating digital growth.
No fluff. No recycled tactics.
Just what’s actually working in the chemical industry.
newsletter
Join our
Kind words from clients we’ve partnered with — honest feedback from the people we’ve helped build brands, launch projects, and bring ideas to life.
Worked with us? Leave a review — we’d love to hear from you.
“Not just designers — true partners. Firma helped us rethink our brand and brought fresh energy to our digital presence.”
— Elena Petrova, CMO, Luma Studio
“From the first idea to the final site launch, Firma delivered at every step. Smart, reliable, and great to work with.”
— Mark Benson, Head of Digital, Nova Tech
“The Firma team truly felt like part of our company. They pushed our brand to a new level while making the process smooth and collaborative.”
— Sophie Adler, Founder, Bloom & Wild
Kind words from clients we’ve partnered with — honest feedback from the people we’ve helped build brands, launch projects, and bring ideas to life.
Worked with us? Leave a review — we’d love to hear from you.
“Not just designers — true partners. Firma helped us rethink our brand and brought fresh energy to our digital presence.”
— Elena Petrova, CMO, Luma Studio
“From the first idea to the final site launch, Firma delivered at every step. Smart, reliable, and great to work with.”
— Mark Benson, Head of Digital, Nova Tech
“The Firma team truly felt like part of our company. They pushed our brand to a new level while making the process smooth and collaborative.”
— Sophie Adler, Founder, Bloom & Wild
Kind words from clients we’ve partnered with — honest feedback from the people we’ve helped build brands, launch projects, and bring ideas to life.
Worked with us? Leave a review — we’d love to hear from you.
“Not just designers — true partners. Firma helped us rethink our brand and brought fresh energy to our digital presence.”
— Elena Petrova, CMO, Luma Studio
“From the first idea to the final site launch, Firma delivered at every step. Smart, reliable, and great to work with.”
— Mark Benson, Head of Digital, Nova Tech
“The Firma team truly felt like part of our company. They pushed our brand to a new level while making the process smooth and collaborative.”
— Sophie Adler, Founder, Bloom & Wild
Built for Real-World Complexity
HEXNET is built for technical brands operating in complex, high-stakes environments, where clarity, accuracy, and performance are not optional.
We work with manufacturers, chemical and ingredient companies, and industrial distributors managing dense product data, long buying cycles, and highly informed buyers. These are organizations where trust is earned through consistency, and systems need to work every day, not just look good at launch.
Our platforms support real-world workflows, from large product catalogs and technical documentation to sales enablement and internal operations. Everything we build is designed to scale, adapt, and perform over time as the business grows and evolves.
We build for teams that need their infrastructure to hold up
under pressure.
Built for Real-World Complexity
HEXNET is built for technical brands operating in complex, high-stakes environments, where clarity, accuracy, and performance are not optional.
We work with manufacturers, chemical and ingredient companies, and industrial distributors managing dense product data, long buying cycles, and highly informed buyers. These are organizations where trust is earned through consistency, and systems need to work every day, not just look good at launch.
Our platforms support real-world workflows, from large product catalogs and technical documentation to sales enablement and internal operations. Everything we build is designed to scale, adapt, and perform over time as the business grows and evolves.
We build for teams that need their infrastructure to hold up
under pressure.
Built for Real-World Complexity
HEXNET is built for technical brands operating in complex, high-stakes environments, where clarity, accuracy, and performance are not optional.
We work with manufacturers, chemical and ingredient companies, and industrial distributors managing dense product data, long buying cycles, and highly informed buyers. These are organizations where trust is earned through consistency, and systems need to work every day, not just look good at launch.
Our platforms support real-world workflows, from large product catalogs and technical documentation to sales enablement and internal operations. Everything we build is designed to scale, adapt, and perform over time as the business grows and evolves.
We build for teams that need their infrastructure to hold up
under pressure.
FAQ
Have questions? We’ve made it easy. Here’s what to know before we get started — and if you don’t find what you’re looking for, feel free to ask.
/ 01
What kind of projects do you take on?
We work with businesses of all sizes — from startups to established brands. Projects range from full brand identity and website builds to campaign design and creative direction.
/ 01
What kind of projects do you take on?
We work with businesses of all sizes — from startups to established brands. Projects range from full brand identity and website builds to campaign design and creative direction.
/ 02
How do you usually start a project?
It begins with a short intro call to understand your needs and goals. If we’re a good fit, we’ll send over a proposal and timeline.
/ 02
How do you usually start a project?
/ 03
Can I hire you for a one-off project?
Yes — we take on both one-off projects and longer-term collaborations. We’ll tailor the scope to what makes the most sense for you.
/ 03
Can I hire you for a one-off project?
/ 04
How long does a typical project take?
It depends on the scope. A small brand update might take a couple of weeks, while a full identity and website can take 6–10 weeks or more. We’ll give a clear timeline upfront.
/ 04
How long does a typical project take?
/ 05
What if I don’t know exactly what I need?
No problem — many clients come to us at that stage. We’ll help clarify your goals and recommend the best approach.
/ 05
What if I don’t know exactly what I need?
FAQ
Have questions? We’ve made it easy. Here’s what to know before we get started — and if you don’t find what you’re looking for, feel free to ask.
/ 01
What kind of projects do you take on?
We work with businesses of all sizes — from startups to established brands. Projects range from full brand identity and website builds to campaign design and creative direction.
/ 01
What kind of projects do you take on?
We work with businesses of all sizes — from startups to established brands. Projects range from full brand identity and website builds to campaign design and creative direction.
/ 02
How do you usually start a project?
It begins with a short intro call to understand your needs and goals. If we’re a good fit, we’ll send over a proposal and timeline.
/ 02
How do you usually start a project?
/ 03
Can I hire you for a one-off project?
Yes — we take on both one-off projects and longer-term collaborations. We’ll tailor the scope to what makes the most sense for you.
/ 03
Can I hire you for a one-off project?
/ 04
How long does a typical project take?
It depends on the scope. A small brand update might take a couple of weeks, while a full identity and website can take 6–10 weeks or more. We’ll give a clear timeline upfront.
/ 04
How long does a typical project take?
/ 05
What if I don’t know exactly what I need?
No problem — many clients come to us at that stage. We’ll help clarify your goals and recommend the best approach.
/ 05
What if I don’t know exactly what I need?
FAQ
Have questions? We’ve made it easy. Here’s what to know before we get started — and if you don’t find what you’re looking for, feel free to ask.
/ 01
What kind of projects do you take on?
We work with businesses of all sizes — from startups to established brands. Projects range from full brand identity and website builds to campaign design and creative direction.
/ 01
What kind of projects do you take on?
We work with businesses of all sizes — from startups to established brands. Projects range from full brand identity and website builds to campaign design and creative direction.
/ 02
How do you usually start a project?
It begins with a short intro call to understand your needs and goals. If we’re a good fit, we’ll send over a proposal and timeline.
/ 02
How do you usually start a project?
/ 03
Can I hire you for a one-off project?
Yes — we take on both one-off projects and longer-term collaborations. We’ll tailor the scope to what makes the most sense for you.
/ 03
Can I hire you for a one-off project?
/ 04
How long does a typical project take?
It depends on the scope. A small brand update might take a couple of weeks, while a full identity and website can take 6–10 weeks or more. We’ll give a clear timeline upfront.
/ 04
How long does a typical project take?
/ 05
What if I don’t know exactly what I need?
No problem — many clients come to us at that stage. We’ll help clarify your goals and recommend the best approach.
/ 05
What if I don’t know exactly what I need?