Our
clients!
Here are some of the brands we’ve had the privilege to collaborate with.
HEXNET
HEXNET
HEXNET
HEXNET
HEXNET
HEXNET
HEXNET
HEXNET
We Are
We Are
HEXNET
HEXNET
Every project is different, but our process stays sharp and simple.
Every project is different, but our process stays sharp and simple.
We’re HEXNET — a creative studio focused on brand, websites, and digital experiences for manufacturing and distribution companies.
From strategy and positioning to website design and storytelling, we help businesses clarify who they are, how they show up, and how they connect with their audience.
We work closely with our clients, as collaborators not just creatives, to build brands, websites, and experiences that last. With over 20 years of experience working with chemical brands, we understand how clarity, structure, and credibility drive real results.
We’re HEXNET — a creative studio focused on brand, websites, and digital experiences for manufacturing and distribution companies.
From strategy and positioning to website design and storytelling, we help businesses clarify who they are, how they show up, and how they connect with their audience.
We work closely with our clients, as collaborators not just creatives, to build brands, websites, and experiences that last. With over 20 years of experience working with chemical brands, we understand how clarity, structure, and credibility drive real results.
David Franco
Founder & CEO
David Franco
Founder & CEO
David leads strategy and execution at HEXNET, working at the intersection of brand, websites, and digital growth. With over 20 years of experience supporting chemical manufacturers and distributors, he helps companies turn complex products and processes into clear, high-performing digital platforms.
His work focuses on building websites that do more than look good, sites that drive qualified inquiries, support sales teams, and scale with the business. David works closely with clients to align positioning, messaging, and technology, ensuring strategy carries through to real-world execution.
David leads strategy and execution at HEXNET, working at the intersection of brand, websites, and digital growth. With over 20 years of experience supporting chemical manufacturers and distributors, he helps companies turn complex products and processes into clear, high-performing digital platforms.
His work focuses on building websites that do more than look good, sites that drive qualified inquiries, support sales teams, and scale with the business. David works closely with clients to align positioning, messaging, and technology, ensuring strategy carries through to real-world execution.
Fun fact: David’s SEO approach is built on years of real-world experimentation in the chemical industry, not templates or theory.
Fun fact: David’s SEO approach is built on years of real-world experimentation in the chemical industry, not templates or theory.
Domenick Cilea
DIRECTOR OF Marketing Communications
Domenick Cilea
DIRECTOR OF Marketing Communications
Domenick brings more than 30 years of experience leading marketing communications and go-to-market strategy across the technology, chemical, and healthcare sectors. His work spans brand development, product launches, content strategy, public relations, and demand generation, with a consistent focus on measurable business impact.
Over the course of his career, Domenick has partnered with both emerging startups and global enterprises, contributing to the successful launch of more than 400 marketing and PR campaigns. He is known for translating complex offerings into clear positioning, building narratives that resonate with buyers, and aligning marketing execution with business objectives.
Domenick brings more than 30 years of experience leading marketing communications and go-to-market strategy across the technology, chemical, and healthcare sectors. His work spans brand development, product launches, content strategy, public relations, and demand generation, with a consistent focus on measurable business impact.
Over the course of his career, Domenick has partnered with both emerging startups and global enterprises, contributing to the successful launch of more than 400 marketing and PR campaigns. He is known for translating complex offerings into clear positioning, building narratives that resonate with buyers, and aligning marketing execution with business objectives.
Fun fact: When he’s not building go-to-market strategies, Domenick competes in Ironman races and triathlons.
Fun fact: When he’s not building go-to-market strategies, Domenick competes in Ironman races and triathlons.
Karen Vega
Director of Growth & Client Strategy
Karen Vega
Director of Growth & Client Strategy
Karen leads growth and client strategy at HEXNET, bringing deep experience from global media and brand organizations including Paramount and Viacom. Her background spans brand development, partnerships, and audience growth, with a career rooted in translating complex stories into clear, compelling narratives that resonate.
She brings a sharp strategic lens and a highly collaborative approach to every engagement, working closely with clients to align brand, messaging, and digital execution, ensuring strategy is not just well-defined, but actionable.
Karen leads growth and client strategy at HEXNET, bringing deep experience from global media and brand organizations including Paramount and Viacom. Her background spans brand development, partnerships, and audience growth, with a career rooted in translating complex stories into clear, compelling narratives that resonate.
She brings a sharp strategic lens and a highly collaborative approach to every engagement, working closely with clients to align brand, messaging, and digital execution, ensuring strategy is not just well-defined, but actionable.
Fun fact: Karen has been recognized twice by the Imagen Foundation as an Influential Latino in Media and has worked with some of the world’s most recognizable media brands.
Fun fact: Karen has been recognized twice by the Imagen Foundation as an Influential Latino in Media and has worked with some of the world’s most recognizable media brands.
Hamza Labrinssi
Creative Director, Product & Experience
Hamza Labrinssi
Creative Director, Product & Experience
Hamza leads product and experience design at HEXNET, with over 20 years of experience building high-performance digital platforms for enterprise and B2B organizations.
His background includes work with global brands and agencies such as Apple, Frog, JWT, Leo Burnett, and BBDO, where he helped design and scale digital products used across multiple markets. That experience informs his approach to systems, performance, and clarity, especially in complex, technical environments.
At HEXNET, Hamza focuses on translating data-heavy products and platforms into intuitive digital experiences that support growth, search visibility, and real-world sales workflows for chemical and manufacturing brands.
Hamza leads product and experience design at HEXNET, with over 20 years of experience building high-performance digital platforms for enterprise and B2B organizations.
His background includes work with global brands and agencies such as Apple, Frog, JWT, Leo Burnett, and BBDO, where he helped design and scale digital products used across multiple markets. That experience informs his approach to systems, performance, and clarity, especially in complex, technical environments.
At HEXNET, Hamza focuses on translating data-heavy products and platforms into intuitive digital experiences that support growth, search visibility, and real-world sales workflows for chemical and manufacturing brands.
Fun fact: Hamza is fluent in English, French, and Arabic, and has shipped digital products used across multiple continents.
Fun fact: Hamza is fluent in English, French, and Arabic, and has shipped digital products used across multiple continents.
Our
clients!
Our
clients!
Here are some of the brands we’ve had the privilege to collaborate with.
Here are some of the brands we’ve had the privilege to collaborate with.
Alignment
Alignment
(1)
(1)
(1)
Every engagement begins by aligning on reality.
We take the time to understand how your business actually operates, how revenue is generated, where friction exists, and what success needs to look like internally, not just externally. This alignment ensures we are solving the right problems before anything is built.
Every engagement begins by aligning on reality.
We take the time to understand how your business actually operates, how revenue is generated, where friction exists, and what success needs to look like internally, not just externally. This alignment ensures we are solving the right problems before anything is built.
Architecture
Architecture
(2)
(2)
(2)
With alignment in place, we architect the systems that support growth. This includes positioning, messaging structure, platform decisions, and operational considerations that ensure what we build can scale, perform, and be maintained over time.
With alignment in place, we architect the systems that support growth. This includes positioning, messaging structure, platform decisions, and operational considerations that ensure what we build can scale, perform, and be maintained over time.
Execution
Execution
(3)
(3)
(3)
Execution is where systems become tangible.
Design, content, and platforms are developed with clear intent, grounded in the architecture we’ve defined. Every deliverable is built to support clarity, usability, and performance, not decoration.
Execution is where systems become tangible.
Design, content, and platforms are developed with clear intent, grounded in the architecture we’ve defined. Every deliverable is built to support clarity, usability, and performance, not decoration.
Activation
Activation
(4)
(4)
(4)
Activation is not a handoff, it’s a transition.
Once systems are live, we ensure they are activated properly across teams, channels, and workflows. This sets the foundation for ongoing optimization, performance improvement, and long-term partnership.
Activation is not a handoff, it’s a transition.
Once systems are live, we ensure they are activated properly across teams, channels, and workflows. This sets the foundation for ongoing optimization, performance improvement, and long-term partnership.
Built for Real-World Complexity
HEXNET is built for technical brands operating in complex, high-stakes environments, where clarity, accuracy, and performance are not optional.
We work with manufacturers, chemical and ingredient companies, and industrial distributors managing dense product data, long buying cycles, and highly informed buyers. These are organizations where trust is earned through consistency, and systems need to work every day, not just look good at launch.
Our platforms support real-world workflows, from large product catalogs and technical documentation to sales enablement and internal operations. Everything we build is designed to scale, adapt, and perform over time as the business grows and evolves.
We build for teams that need their infrastructure to hold up
under pressure.
Built for Real-World Complexity
HEXNET is built for technical brands operating in complex, high-stakes environments, where clarity, accuracy, and performance are not optional.
We work with manufacturers, chemical and ingredient companies, and industrial distributors managing dense product data, long buying cycles, and highly informed buyers. These are organizations where trust is earned through consistency, and systems need to work every day, not just look good at launch.
Our platforms support real-world workflows, from large product catalogs and technical documentation to sales enablement and internal operations. Everything we build is designed to scale, adapt, and perform over time as the business grows and evolves.
We build for teams that need their infrastructure to hold up
under pressure.
Built for Real-World Complexity
HEXNET is built for technical brands operating in complex, high-stakes environments, where clarity, accuracy, and performance are not optional.
We work with manufacturers, chemical and ingredient companies, and industrial distributors managing dense product data, long buying cycles, and highly informed buyers. These are organizations where trust is earned through consistency, and systems need to work every day, not just look good at launch.
Our platforms support real-world workflows, from large product catalogs and technical documentation to sales enablement and internal operations. Everything we build is designed to scale, adapt, and perform over time as the business grows and evolves.
We build for teams that need their infrastructure to hold up
under pressure.
Practical insights on chemical marketing, product positioning, and demand generation, written for manufacturers and distributors navigating digital growth.
No fluff. No recycled tactics.
Just what’s actually working in the chemical industry.
newsletter
Join our
Practical insights on chemical marketing, product positioning, and demand generation, written for manufacturers and distributors navigating digital growth.
No fluff. No recycled tactics.
Just what’s actually working in the chemical industry.
newsletter
Join our
Practical insights on chemical marketing, product positioning, and demand generation, written for manufacturers and distributors navigating digital growth.
No fluff. No recycled tactics.
Just what’s actually working in the chemical industry.
newsletter