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ASI Specialty Ingredients
ASI Specialty Ingredients
Year
2025
Year
2025
Type
Core Systems Implementation
Type
Core Systems Implementation
Timeframe
10 weeks
Timeframe
10 weeks
Overview
Overview
Autonomous Solutions Inc. engaged HEXNET to modernize its digital marketing platform and clarify how the company communicates its capabilities to buyers, partners, and internal teams.
While HEXNET is known for building and scaling chemical marketing platforms, ASI’s business required a different foundation. HEXNET designed and built the system on WordPress with a HubSpot integration, tailored to ASI’s operational model and internal workflows.
The engagement extended a long-standing partnership with ASI’s VP of Marketing, following prior success building and scaling Rajant Corporation’s WordPress-based marketing platform.
Autonomous Solutions Inc. engaged HEXNET to modernize its digital marketing platform and clarify how the company communicates its capabilities to buyers, partners, and internal teams.
While HEXNET is known for building and scaling chemical marketing platforms, ASI’s business required a different foundation. HEXNET designed and built the system on WordPress with a HubSpot integration, tailored to ASI’s operational model and internal workflows.
The engagement extended a long-standing partnership with ASI’s VP of Marketing, following prior success building and scaling Rajant Corporation’s WordPress-based marketing platform.
Challenge
Challenge
ASI is a sophisticated industrial manufacturer with complex solutions spanning autonomy, robotics, and mission-critical environments. However, the previous website and marketing systems did not reflect the depth of the company’s expertise or support modern demand generation.
Key challenges included:
No clear structure for communicating solutions across diverse industries and use cases
Content that did not support buyer education or sales conversations
Limited integration between marketing activity and downstream sales workflows
A platform that constrained ongoing iteration and campaign execution
The risk was not lack of capability, but lack of clarity and momentum.
ASI is a sophisticated industrial manufacturer with complex solutions spanning autonomy, robotics, and mission-critical environments. However, the previous website and marketing systems did not reflect the depth of the company’s expertise or support modern demand generation.
Key challenges included:
No clear structure for communicating solutions across diverse industries and use cases
Content that did not support buyer education or sales conversations
Limited integration between marketing activity and downstream sales workflows
A platform that constrained ongoing iteration and campaign execution
The risk was not lack of capability, but lack of clarity and momentum.
Approach
Approach
HEXNET approached ASI’s engagement as a marketing systems build, not a redesign.
Rather than forcing ASI into a product-centric platform, we selected WordPress as the most effective foundation for their business model, paired with HubSpot for automation, attribution, and CRM alignment.
Work included:
Re-architecting the website around buyer journeys, applications, and decision-stage content
Designing a flexible WordPress system optimized for content expansion and campaign execution
Integrating HubSpot to support lead capture, nurturing, and sales handoff
Establishing content structures that support long-term SEO, thought leadership, and use-case discovery
Creating a system that allows ASI’s marketing team to move quickly without sacrificing consistency or quality
The platform was designed to evolve alongside ASI’s growth, not lock the team into rigid templates.
HEXNET approached ASI’s engagement as a marketing systems build, not a redesign.
Rather than forcing ASI into a product-centric platform, we selected WordPress as the most effective foundation for their business model, paired with HubSpot for automation, attribution, and CRM alignment.
Work included:
Re-architecting the website around buyer journeys, applications, and decision-stage content
Designing a flexible WordPress system optimized for content expansion and campaign execution
Integrating HubSpot to support lead capture, nurturing, and sales handoff
Establishing content structures that support long-term SEO, thought leadership, and use-case discovery
Creating a system that allows ASI’s marketing team to move quickly without sacrificing consistency or quality
The platform was designed to evolve alongside ASI’s growth, not lock the team into rigid templates.
Results
Results
ASI emerged with a marketing platform that supports real business development, not just brand presence.
Outcomes included:
A clear, scalable structure for communicating complex robotic solutions
Improved alignment between marketing content and sales conversations
A system capable of supporting ongoing campaigns, launches, and thought leadership
The value of the project is not a single metric, but sustained momentum and clarity over time.
ASI emerged with a marketing platform that supports real business development, not just brand presence.
Outcomes included:
A clear, scalable structure for communicating complex robotic solutions
Improved alignment between marketing content and sales conversations
A system capable of supporting ongoing campaigns, launches, and thought leadership
The value of the project is not a single metric, but sustained momentum and clarity over time.
Strong industrial brands are built by choosing the right systems for how a company actually sells.
For ASI, that meant WordPress, HubSpot, and a demand-first strategy designed around real buyers, not assumptions.
Strong industrial brands are built by choosing the right systems for how a company actually sells.
For ASI, that meant WordPress, HubSpot, and a demand-first strategy designed around real buyers, not assumptions.
Founder & Systems Lead
David Franco
Strategy & Communications Lead
Alice DiSanto
Creative Direction
Hamza Labrinssi
Founder & Systems Lead
David Franco
Strategy & Communications Lead
Alice DiSanto
Creative Direction
Hamza Labrinssi
Our
clients!
Our
clients!
Here are some of the brands we’ve had the privilege to collaborate with.
Here are some of the brands we’ve had the privilege to collaborate with.
Practical insights on chemical marketing, product positioning, and demand generation, written for manufacturers and distributors navigating digital growth.
No fluff. No recycled tactics.
Just what’s actually working in the chemical industry.
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Practical insights on chemical marketing, product positioning, and demand generation, written for manufacturers and distributors navigating digital growth.
No fluff. No recycled tactics.
Just what’s actually working in the chemical industry.
newsletter
Join our
Practical insights on chemical marketing, product positioning, and demand generation, written for manufacturers and distributors navigating digital growth.
No fluff. No recycled tactics.
Just what’s actually working in the chemical industry.
newsletter